As consumer demands become increasingly diversified, the lining industry is also facing a more complex and changing market environment. On the one hand, consumers have higher and higher requirements for clothing quality, comfort, and environmental performance; on the other hand, there are also large differences in consumer demands in different regions and cultural backgrounds. Therefore, lining companies need to pay close attention to market trends and flexibly adjust product structures and production strategies to meet the needs of different consumers. At the same time, strengthening brand building and market promotion is also an important way to enhance corporate competitiveness.